My business is a start-up business that specializes in strategic thinking – for businesses or individuals. I’m Susan, a market research professional with a strong academic background in Mathematics and Decision Sciences from Georgia State University, complemented by a specialized certificate in Big Data from MIT. Over the past 29 years, I’ve worked with Cox Enterprises and Cox Media Group, conducting thousands of studies to help businesses identify target markets, increase market share, and build their brands.
In addition to my professional achievements, I’ve served on various committees, including the Media Rating Council and the Artificial Intelligence Committee at Cox Media Group. I’ve also created and managed international research internships, fostering global collaboration.
Simultaneously, I taught quantitative reasoning to MBA students at the University of Phoenix for nine years and contributed as a subject matter expert in course design. My extensive background in training, innovation, and team building, coupled with volunteer activities like hosting exchange students and mentoring, underscores my commitment to education and community.
